Pricing
Last updated
Last updated
#article - "You just finished building your MVP. Now you’re looking to launch and start getting paying customers. The problem is, you have no idea how you should be pricing your product."
#blog
#article - "How to approach pricing and packaging a new SaaS app, by example."
#article - "In October 2007, the British band Radiohead released their seventh album – – as a digital download that customers could pay whatever they liked for. The results of this risky venture are a guarded secret, but the album’s popularity was clear. It topped the charts and allegedly sold . Even though many fans paid nothing (the ranged from $2.26 to around $8 ), the band still earned more money from In Rainbows than their previous album, Hail to the Thief. But according to a new study, Radiohead could have earned even more money by adding a slight twist to their plan – telling people that half their voluntary payments would go to charity."
#article - Or why "pay what you want" is probably a terrible idea.
#article - Wikipedia. "Pay what you want (or PWYW, also referred to as "Value-for-Value model") is a where buyers pay their desired amount for a given commodity, sometimes including zero. In some cases, a minimum (floor) price may be set, and/or a suggested price may be indicated as guidance for the buyer. The buyer can also select an amount higher than the standard price for the commodity. Many common uses of PWYW set the price prior to a purchase, but some defer price-setting until after the experience of consumption (much like ). PWYW is a buyer-centered form of participatory pricing, also referred to as co-pricing (as an aspect of the of value)."
- "The first agency in the world where you pay for the design what you think it is worth."
#article - "Performance artist Mike Daisey's show at the Berkeley Repertory Theatre, "The Last Cargo Cult," started with the attendees being handed US currency (notes ranging from $1 to $100) as they came into the theatre. As Daisey's show drew to a close, he revealed that the money the audience had been given was the entire sum that the theatre was paying him to perform that night. He then asked the audience to give back some or all of the money based on their impression of the show -- and if they liked it enough, they were invited to give even more money back. At the end of the show, Daisey had not only made back all the money he'd given away, he'd also cleared $1,169.005 (yes, someone gave him half a penny!)."