Customer Development

26 Resources to Help You Master Customer Development Interviews #article - "How do you find people to talk to? What questions do you ask them? And what do you do with all the answers you receive? ❡ I’ve compiled a list of resources to help you answer these questions, because effective customer development is vital to product management. I hope these resources will be helpful."

Customer Development for Product Managers #course - "Great products are built from a strong understanding of customer needs. As a product manager, you're tasked with identifying those customer needs so that you're able to direct the creation of products that make your customers' lives a bit easier."

Customer Development Labs #blog - "HOW to do Lean Startup"

Customer Discovery: What Do You Ask, with Justin Wilcox #video

Customer Interviews #playlist - 👍

INTRODUCTION TO CUSTOMER DEVELOPMENT INTERVIEWS #article - "The customer interview is all about learning and discovery. You can think of yourself as an impartial researcher or a journalist. If you approach the customer interview as someone who is genuinely curious about one person’s experience in the bigger picture, you will find that you will be listening a lot more than you will be talking. This means that you will be gathering more useful information but still protecting your ego in front of your customers."

The Mom Test: How to talk to customers & learn if your business is a good idea when everyone is lying to you #book - "The Mom Test is a quick, practical guide that will save you time, money, and heartbreak."

The Ultimate List of Customer Development Questions #article - "I’ve had a few requests for this post. I’ve compiled all of my favorite customer development questions into one place! I’m sure I’ve missed some great questions. Please let me know your favorites in the comments sections and I’ll continually update this post."